How we scaled an eCommerce brand to a 6x omnichannel ROAS and consistently out performed our sales goals.
Who is Seat Covers Unlimited?
An auto accessory brand that's dedicated to making comfortable but durable upholstery seat covers that fit almost any year, make, and model.
Who is Seat Covers Unlimited?
An auto accessory brand that's dedicated to making comfortable but durable upholstery seat covers that fit almost any year, make, and model.
Recap ofour performance...
Recap ofour performance...
The Situation
This client came as an established auto accessory business looking to expand production by building an international manufacturing facility. To fund the project, they needed to find additional investors and to create some buzz; increased ad revenue became the ultimate goal. However, due to poor campaign performance, unclear goals, and chaotic ad account structure, their expansion plan was not financially feasible. That is, until we took over!
The Situation
This client came as an established auto accessory business looking to expand production by building an international manufacturing facility. To fund the project, they needed to find additional investors and to create some buzz; increased ad revenue became the ultimate goal. However, due to poor campaign performance, unclear goals, and chaotic ad account structure, their expansion plan was not financially feasible. That is, until we took over!
Marketing Objectives & Strategy
Originally, the client had been internally optimizing their ads on social platforms and outsourced all search and display campaigns to multiple third-party vendors. They were running out of bandwidth internally and looking to have everything managed by one team.
We deployed ads on different social channels as well as search and display networks to attract new buyers and retarget previous purchasers. Our ad ops team also determined that their targeting efforts were superficial and missing several crucial buying groups, therefore A/B testing different audience segments and finding the most common converters was extremely important.
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