WH! with Words
menu
close_24px
Rhino Camera Gear

Rhino Camera Gear

How we helped a well-known brand generate $225k over Black Friday through Paid Ads and Marketing Automation. A 750% increase in month-over-month sales.

Rhino Camera Gear

Who is  Rhino Camera Gear? 

Rhino Camera Gear designs the world's most versatile motorized camera sliders, dollies, and motion control accessories. They are a team of passionate filmmakers that love designing gear to tell better stories. Their design philosophy is simple: Story comes first, therefore camera and video gear should make telling it easier.

Who is  Rhino Camera Gear? 

Rhino Camera Gear designs the world's most versatile motorized camera sliders, dollies, and motion control accessories. They are a team of passionate filmmakers that love designing gear to tell better stories. Their design philosophy is simple: Story comes first, therefore camera and video gear should make telling it easier.

Rhino Performance Recap

Recap of our performance 🎉

Recap of our performance 🎉

Performance (3)

Marketing Objectives & Strategy

A large benefit to working with a well-established eComm brand like Rhino Camera Gear is they already had an engaged contact list. From previous customers to email subscribers, we had contacts to gear our automation efforts toward. Although, in order to succeed, proper list segmentation was imperative to the overall success of all marketing campaigns. Part of this process entailed re-engineering subscriber opt-in through various website forms.

Paid Ads - Google Ads - Facebook Ads - Instagram Ads

Paid Ads

WooHoo!'s paid media buying team developed an advertising strategy targeting certain buying personas through prospecting and retargeting ads of their flagship product, Rhino Arc V2. The results speak for themselves as the average ROAS was nearly 10x month-over-month.

Paid Ads

WooHoo!'s paid media buying team developed an advertising strategy targeting certain buying personas through prospecting and retargeting ads of their flagship product, Rhino Arc V2. The results speak for themselves as the average ROAS was nearly 10x month-over-month.

Untitled design (90)

Email Marketing

Our team developed a 30-day email campaign strategy focused on maximizing sales during the busy Black Friday buying season. Sales certainly skyrocketed, but before we mention performance metrics, let's discuss how we did it.

Our marketing software, HubSpot, allows us to send personalized emails and automate campaigns that respond to customer behavior. Segmenting subscribers and employing dynamic content makes it easy to customize your message and send targeted emails and texts to specific contacts. WooHoo!'s graphic design team and copywriters created content that was delivered in marketing emails focused on three categories: New Customer Sign Ups, Flash Sales, and Black Friday Promos.

Email Design Samples
SalesMsg SMS Marketing

SMS & Text

SMS marketing has a much higher engagement rate than email (98% open rate). Combining an email & SMS strategy was essential to reaching the right consumers. Our texts included promotional offers, product updates, cart abandonment reminders, and other company announcements. Rhino didn't have any previous SMS experience, therefore we built everything from the ground up with website contact captures and opt-in forms.

SMS & Text

SMS marketing has a much higher engagement rate than email (98% open rate). Combining an email & SMS strategy was essential to reaching the right consumers. Our texts included promotional offers, product updates, cart abandonment reminders, and other company announcements. Rhino didn't have any previous SMS experience, therefore we built everything from the ground up with website contact captures and opt-in forms.

Untitled design (87)
"They created extremely profitable ads where other agencies were barely breaking even. WooHoo! has been an amazing extension of our marketing team".
Kyle Hart - Founder & CEO of Rhino Camera Gear
"They created extremely profitable ads where other agencies were barely breaking even. WooHoo! has been an amazing extension of our marketing team".
Copy of Kyles Picture

Let's Amplify Your Digital Marketing Initiatives

Have unanswered questions? Book a meeting with us to get a
white-glove walkthrough of our solutions and process.