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Lone Peak Camper

Lone Peak Overland

How we helped an unknown brand with little following generate $960k in 8 days with marketing automation and paid ads. Watch the video case study →

Lone Peak Overland

How we helped an unknown brand with little following generate $960k in 8 days with marketing automation and paid ads. Watch the video case study ↓

Lone Peak Overland

Who is Lone Peak Overland?

Lone Peak Overland is taking truck bed camping to the next level. The Lone Peak Camper was designed with explorers in mind, ready to tackle whatever adventure awaits. It combines the security of a lockable waterproof topper and the living space of a rooftop tent so you can have more comfort and confidence in the wilderness. 

Who is Lone Peak Overland?

Lone Peak Overland is taking truck bed camping to the next level. The Lone Peak Camper was designed with explorers in mind, ready to tackle whatever adventure awaits. It combines the security of a lockable waterproof topper and the living space of a rooftop tent so you can have more comfort and confidence in the wilderness. 

Lone Peak Performance Recap

Recap of our performance!

Recap of our performance!

Performance  (4)

Marketing Objectives & Strategy

Lone Peak trusted WooHoo!'s marketing team to headline their automation and advertising efforts. Acting as an extension of their team, we developed and implemented several campaigns geared toward the camper product launch.

Email Marketing

Our marketing software, HubSpot, allows us to send personalized emails and automate campaigns that respond to customer behavior. Segmenting subscribers and employing dynamic content makes it easy to customize your message and deliver targeted communication to specific contacts.

WooHoo!'s team of expert marketers developed an email strategy focused on maximizing sales during the company's launch. In addition, WooHoo!'s graphic design team and copywriters generated all of the content that customers received.

Email Design Samples
Paid Advertising - Google Ads - Facebook Ads - Instagram Ads

Paid Ads

Running paid ads across a variety of channels such as Facebook, Instagram, Google, and more, is a great way to generate new business and convert prospects into paying customers. Our team of certified media buyers are experts across all paid platforms and advertising channels. Here at WooHoo! we take pride in being fully transparent, so real-time reporting and results can be accessed at any time, thus ensuring clients have a clear understanding of what they are spending and earning.

WooHoo!'s paid media buying team developed an advertising strategy targeting certain audiences through prospecting and retargeting ads. The average return on ad spend was 74x for the month. Yes, you're reading that right, 74x!

Paid Ads

Running paid ads across a variety of channels such as Facebook, Instagram, Google, and more, is a great way to generate new business and convert prospects into paying customers. Our team of certified media buyers are experts across all paid platforms and advertising channels. Here at WooHoo! we take pride in being fully transparent, so real-time reporting and results can be accessed at any time, thus ensuring clients have a clear understanding of what they are spending and earning.

WooHoo!'s paid media buying team developed an advertising strategy targeting certain audiences through prospecting and retargeting ads. The average return on ad spend was 74x for the month. Yes, you're reading that right, 74x!

Untitled design (82)

SMS & Text

SMS marketing has a much higher engagement rate than email (98% open rate). Doing more than just email marketing and involving an SMS strategy was essential to reaching the right buying customers. Our texts included pre-launch details, day-of-launch buzz, cart abandonment reminders, promo codes, and more. Everything was built from scratch as Lone Peak had never engaged in any form of an SMS strategy.

SalesMsg SMS Marketing

SMS & Text

SMS marketing has a much higher engagement rate than email (98% open rate). Doing more than just email marketing and involving an SMS strategy was essential to reaching the right buying customers. Our texts included pre-launch details, day-of-launch buzz, cart abandonment reminders, promo codes, and more. Everything was built from scratch as Lone Peak had never engaged in any form of an SMS strategy.

"WooHoo! has been an amazing extension of our marketing team. We’ve bounced around agencies for the last few years and have never found a group that cares as much as we do about our business."
Kyle Hart - Founder & CEO of Lone Peak Overland

Let's Amplify Your Digital Marketing Initiatives

Have unanswered questions? Book a meeting with us to get a
white-glove walkthrough of our solutions and processes.

Let's Amplify Your Digital Marketing Initiatives

Have unanswered questions? Book a meeting with us to get a white-glove walkthrough of our solutions and processes.

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