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The BIOS Orthopedic Institute

The B.I.O.S. Institute

How we helped a physician who rebranded his practice tell his story and generate new business through paid advertising, email marketing, and content production.

Dr. Alberto Panero - The BIOS Orthopedic Institute
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Who is The B.I.O.S. Institute?

The B.I.O.S. Institute is a high-end medical practice in Northern CA, specializing in Sports Orthopedics, Wellness medicine, and Aesthetics. Dr. Alberto Panero and his staff are international experts in Orthobiologics treatments, Ultrasound Connoisseurs, and Wellness Specialists. Through medical intervention and promotion of self-care, they use lifestyle change as an essential treatment to reconnect the mind, body, and spirit to treat acute and chronic conditions.

BIOS Performance Recap

Recap of our performance

Recap of our performance

Lead Generation-2

Marketing Objectives & Strategy

A two-day photo and video shoot gave us content to help increase brand awareness and generate new business. The new content was also used to upsell B.I.O.S. products and treatments to existing clients.

HubSpot Video

Content Creation

Stage the office and document a "launch" party to help get the word out. Plus, who doesn't like free food, drinks, and Jeuveau. 😄

Content Creation

Stage the office and document a "launch" party to help get the word out. Plus, who doesn't like free food, drinks, and Jeuveau. 😄

HubSpot Video

Paid Ads

Creating compelling prospecting and retargeting ads on social, while maintaining a healthy impression share on Google search, allowed us to generate results quickly.

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CREATIVE DEVELOPMENT

Continuously testing and releasing new creatives was imperative to the success of their ad campaigns. It keeps users engaged with fresh assets, while allowing us to weed out underperforming ads that are wasting your budget.

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GOOGLE, FACEBOOK, & INSTAGRAM

We used static and video ads to prospect and retarget consumers to fill out Facebook and website forms. In addition, we consistently ranked at the top of Google searches, which captured people looking for BIOS-like treatments and kept competitors away. 

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A/B TESTING & STRATEGIC OPTIMIZATIONS

With HubSpot, you can attract targeted customers, convert those visitors into engaged leads, and nurture your leads into sales-ready opportunities.

BIOS
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Email Marketing

We managed the entire email marketing process from start to finish including template design, copywriting, promotion & sales consulting, and workflow setup. Our emails contained office updates, promotional offers, success stories, and more.

Email Marketing

We managed the entire email marketing process from start to finish including template design, copywriting, promotion & sales consulting, and workflow setup. Our emails contained office updates, promotional offers, success stories, and more.

Email Design Samples
"These videos are awesome… WooHoo! does all the marketing for me and they have really helped me market my new practice."
Founder of The B.I.O.S. Institute

Let's Amplify Your Digital Marketing Initiatives

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white-glove walkthrough of our solutions and process.

The BIOS Orthopedic Institute