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Car Dealership - White Label Client

Driving Revenue

How we helped a well-known car dealership increase their site traffic by 87%. But wait there's more... 427 test drives, 450 phone calls, 972 form submissions, and 4,819 trade-in inquiries.

Auto Dealership
Car Dealership

Who is this Car Dealership?

This family-run business has decades of experience in the automotive industry and was hearing complaints about the car buying process, so they created an entirely new experience. To set themselves apart, all of their cars are displayed and viewed inside a completely covered and climate-controlled showroom. They also pledged to never bring the pushy, high-pressure tactics, and predatory practices by other dealerships. It’s for this reason that they quickly became a game-changing player in the local market.

Who is this Car Dealership?

This family-run business has decades of experience in the automotive industry and was hearing complaints about the car buying process, so they created an entirely new experience. To set themselves apart, all of their cars are displayed and viewed inside a completely covered and climate-controlled showroom. They also pledged to never bring the pushy, high-pressure tactics, and predatory practices by other dealerships. It’s for this reason that they quickly became a game-changing player in the local market.

Auto Dealership Performance Recap

Recap of our performance 💥

Recap of our performance 💥

Copy of Performance (2)

Marketing Objectives & Strategy

The used-car market was exploding so we attacked it from both sides. While people were struggling to get into new cars (due to the microchip shortage), the price of used cars soared. This allowed dealerships to charge significantly more for used cars than ever before. We ran campaigns targeting both those looking to purchase and those wanting to sell or trade in their vehicles. 

Premier Google Partner - Search Engine Marketing

Search Engine Marketing

Search ad wise, we started by removing competition from our brand search terms. Once we pushed them out, we could shift budgets to do more prospecting. Then we used tactics like separating campaigns by desktop and mobile, optimizing by device, running display retargeting ads to stay in front of people, and more.

Search Engine Marketing

Search ad wise, we started by removing competition from our brand search terms. Once we pushed them out, we could shift budgets to do more prospecting. Then we used tactics like separating campaigns by desktop and mobile, optimizing by device, running display retargeting ads to stay in front of people, and more.

Auto House Logo-1

Social Media Ads

On social channels, we synced location inventory to their ad catalogs, which in turn showed accurate availability. Additionally, we tested different assets, images, and messaging to determine what was capturing the attention of viewers. 

Car Dealership - Social Media Ads
Client Testimonial

Consistently producing

for our clients. 

Consistently producing

for our clients. 

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Want results like our client? Let's chat.

Have unanswered questions? Book a meeting with us to get a white-glove walkthrough of our solutions and processes.

Want results like our client? Let's chat.

Have unanswered questions? Book a meeting with us to get a white-glove walkthrough of our solutions and processes.